Online Presence

Social Media Marketing and Strategy

Project Overview

Project Type: Digital Marketing

Duration: October 2020

Investment: Less than $10,000

Client Background:

The client, CEO of an IT consulting startup, faced hurdles in promoting their business, particularly due to the limitations imposed by the COVID-19 pandemic.

Client

IT consulting startup

Role

Challenge

Having launched their business just before the pandemic hit, the client couldn’t engage in conferences and seminars as initially planned to promote their services. They needed help in enhancing their social media presence, updating their website, and fostering organic growth through outbound email campaigns.

Vendor Selection

YounkerIT connected with the client on LinkedIn, initiating the collaboration.

Execution

YounkerIT took charge of managing the client’s LinkedIn and Facebook social media accounts, as well as their website. Additionally, Joynul, the CEO of YounkerIT, closely collaborated with the client to devise and execute a digital marketing strategy.

The team mainly consisted of principals from YounkerIT, holding regular weekly meetings to strategize and review progress.

Outcomes

The partnership with YounkerIT showcased adaptability, particularly in accommodating the client’s limited budget and adjusting to evolving business needs.

Workflow and Communication

The workflow between the client and YounkerIT was highly efficient, ensuring seamless collaboration.

Distinctive Features of YounkerIT

YounkerIT stood out for their ability to deliver on promises, their approachability, and their readiness to operate within the client’s constraints. Their straightforward and responsive approach made them a valuable partner.

Areas for Enhancement

The client had no complaints, indicating their satisfaction with YounkerIT’s services.

Summary

YounkerIT played a vital role in enhancing the client’s online presence, facilitating social media marketing, and providing strategic guidance. This case study illustrates the effectiveness of the partnership and its positive impact on the IT consulting startup’s growth.