Client Background: The client, a legal information site, wanted to strengthen its online presence and brand identity.
Client
Legal information site
Role
Client Services
Marketing
Inspired Team
Analytics
Challenge
YounkerIT was tasked with revamping the client’s social media presence and brand image. Initially focusing on social media marketing, the project expanded to include public relations, content creation, and SEO services.
Vendor Selection
After thorough research, YounkerIT was chosen for their exceptional qualities among potential digital marketing partners.
Project Execution
The collaboration kicked off with a detailed meeting where both parties discussed the client’s objectives, target audience, messaging, and tone for social media marketing. YounkerIT proposed a social media content calendar, and the process involved ongoing feedback and adjustments, improving efficiency over time.
Similar approaches were taken for content creation and PR communications, including press releases and articles. Later, SEO services were added, showcasing YounkerIT’s expertise.
Project Outcomes
The partnership yielded significant results. The client saw a notable increase in social media following and received praise for their posts and content. YounkerIT’s PR efforts led to widespread exposure through press releases and articles.
Workflow and Communication
Communication was smooth via Basecamp and bi-weekly video conferences, contributing to a strong workflow.
Unique Attributes of YounkerIT
YounkerIT’s dedication to the client’s success and their ability to adapt to feedback and evolving needs stood out. Their genuine interest in client success was a defining trait.
Areas for Improvement
The client had no complaints, expressing high satisfaction with YounkerIT’s services.
Conclusion
YounkerIT played a crucial role in boosting the client’s brand presence and social media influence, showcasing their ability to deliver exceptional results and adapt to project requirements. This partnership highlights the power of effective collaboration and strategic digital marketing expertise.