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9241 Rupsha, KhulNa, Bangladesh
Boosting Engagement
Boosting Engagement
Social Media Marketing Triumph
Project Overview
Type: Social Media Marketing
Duration: June 2018 – Present
Investment: Under $10,000
Client Background: Co-owner of a men’s retail clothing store.
Client
clothing store
Role
- Client Services
- Marketing
- Inspired Team
- Analytics
Challenge
The goal was to ramp up communication with the customer base via social media platforms like Facebook and Instagram.
Vendor Selection
YounkerIT came highly recommended by a sales team member who was also a customer of the retail store. Impressed, the client opted to team up with YounkerIT.
Project Execution
YounkerIT took charge of setting up and managing the client’s Facebook and Instagram pages. They devised a content plan, ensuring 5-7 weekly posts, and handled ad campaigns. Content varied, featuring merchandise, events, and the store’s backstory to boost brand recognition. The team occasionally visited the store for video shoots and to stay updated on activities. They also sourced supplementary images to complement the store’s visuals.
The team comprised 2-4 individuals, including Daniel, the CEO of YounkerIT.
Project Outcomes
The client was thrilled with the results, noting active engagement from customers through comments, likes, and hearts.
Workflow and Communication
Communication mainly happened via email, with occasional in-store visits. Weekly engagement updates kept the client in the loop about project progress.
Unique Attributes
YounkerIT shone with their creativity, diverse content, and surpassing performance expectations.
Areas for Improvement
The client found no room for improvement, praising YounkerIT’ consistent delivery of excellent results.
Summary
YounkerIT played a pivotal role in boosting engagement and brand visibility for the retail clothing store through effective social media marketing. This case study highlights their positive impact on the client’s goals.