Crafting Success

Digital Strategy and Marketing Triumph

Project Overview

Type: Digital Strategy, Other Digital Marketing

Duration: February 2022 – Ongoing

Investment: Less than $10,000

Client

Asset management industry

Role

Challenge

As a startup in the asset management field, the client aimed to become a key player but faced obstacles due to limitations imposed by the COVID-19 pandemic. Their goal was to generate brand awareness and shape their identity, primarily through social media.

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Vendor Selection

YounkerIT was chosen after thorough research and interviews with various marketing companies. Their expertise and personable approach made them the preferred choice.

Project Execution

YounkerIT took on the task of developing a social media strategy from scratch. They effectively utilized the limited resources available and introduced new content, copy, and imagery. The project involved strategic tagging and messaging dissemination across multiple channels, focusing on achieving the desired branding and identity.

The team comprised a comprehensive lineup, with weekly meetings involving the founder, project manager, and sector specialists, showcasing their expertise and availability.

Project Outcomes

Though ongoing, the social campaigns have already showcased the quality of YounkerIT’s work. The client expressed strong satisfaction with the results achieved thus far.

Workflow and Communication

The workflow between the client and YounkerIT was smooth. The team demonstrated proactive communication, ensuring prompt acknowledgment of messages, even on weekends. Their willingness to conduct impromptu calls and their swift response to feedback and issue resolution were commendable.

Unique Attributes of YounkerIT

YounkerIT’s standout qualities included their unique blend of expertise, friendliness, and availability. Their approachability and commitment to delivering top-tier execution capabilities left a lasting impression.

Areas for Improvement

The only suggestion offered was for YounkerIT to consider taking some weekends off, highlighting the team’s unwavering dedication and availability.

Conclusion

YounkerIT played a significant role in shaping the client’s digital strategy and marketing efforts, showcasing their ability to drive success in a competitive industry. This case study underscores the exceptional partnership and the positive impact on the client’s goals and objectives.