Aetheion is a scientifically-formulated skincare brand focused on antioxidant-based solutions for skin and hair wellness.
When they approached us, their digital presence was fragmented — the scientific innovation behind their products was not translating into a premium brand experience.
Our goal was to create a visually intelligent and emotionally scientific brand identity that connects with customers seeking clean, credible and clinical beauty solutions.
We refined the brand language to speak with clarity, trust and science-backed confidence.
We developed the Aetheion Re-Brand Blueprint using the Sheikh Brand Core Framework:
1️⃣ Brand Identity Redefinition
Introduced a refined visual palette of clean whites, deep navy, and a subtle aqua gradient to reflect purity and science.
Designed a modern wordmark with geometric type for a clinical yet premium look.
Created packaging mockups that highlight ingredients and results side by side.
2️⃣ Brand Voice Transformation
Re-crafted the tone of voice to be “calmly confident and scientifically sincere.”
Developed tagline: “Visible Science. Real Results.”
Built a message architecture that simplifies scientific complexity into consumer clarity.
3️⃣ Social Media Re-Positioning (SBE-X Framework)
Created visual grids and carousel templates featuring key ingredients, scientific proof & result stories.
Implemented monthly content pillars for education (Science Simplified), testimonial highlights (Real Results), and community trust (Aetheion Inside Labs).
Optimized hashtags for visibility and SEO reach.
4️⃣ Advertising and Analytics Integration
Integrated meta pixel + GA4 for conversion tracking.
Ran test campaigns for brand awareness and product conversion.
CTR increased by 48 % within the first 30 days.
✅ Re-defined Aetheion as a premium science-driven skincare brand.
✅ 65 % increase in Instagram engagement within the first month.
✅ Brand search volume up by +90 %.
✅ New distributor interest from EU & US regions.
To transform a scientific product into a visually premium and emotionally credible skincare brand.
By simplifying terminology and pairing each claim with a “proof point” visual.
Maintaining a balance between clinical credibility and luxury aesthetics.
Reels with ingredient breakdowns + carousel posts with before-after comparisons.
3 months (Brand Audit, Re-Design, Content System, and Launch Phase).
Social Media Advertising Campaign
Digital Marketing
Mike
25 april, 2024
6 Month
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